1. Analytics and Reporting:
– Google Analytics: Essential for tracking website traffic, user behavior, and campaign performance.
– Adobe Analytics: Offers in-depth data analysis and advanced reporting features for large enterprises.
– Mixpanel: Focuses on user behavior analytics, helping you understand user interactions and optimize your campaigns.

2. Paid Advertising Management:
– Google Ads: A powerful platform for search, display, and video advertising with robust targeting options.
– Facebook Ads Manager: For managing ads across Facebook, Instagram, and the Audience Network with detailed targeting and reporting.
– Microsoft Advertising: Formerly Bing Ads, it helps you reach users on the Microsoft network with features similar to Google Ads.

3. SEO Tools:
– SEMrush: Comprehensive tool for keyword research, site audit, and competitive analysis.
– Ahrefs: Offers in-depth backlink analysis, keyword research, and site audit tools.
– Moz: Known for its user-friendly interface and tools for keyword tracking, site audits, and link building.

4. Conversion Rate Optimization (CRO):
– Optimizely: A leading platform for A/B testing and multivariate testing to improve website conversion rates.
– Unbounce: Specializes in landing page creation and optimization to boost conversions.
– Hotjar: Provides heatmaps, session recordings, and surveys to understand user behavior and improve user experience.

5. Email Marketing:
– Mailchimp: Offers automation, segmentation, and analytics for effective email marketing campaigns.
– HubSpot: Provides a comprehensive suite including email marketing, CRM, and marketing automation.
– SendGrid: Focuses on transactional and promotional email services with strong analytics and deliverability features.

6. Affiliate Marketing:
– CJ Affiliate: One of the largest affiliate marketing networks with robust tracking and reporting tools.
– ShareASale: Offers a wide range of affiliate programs and detailed performance tracking.
– **Rakuten Marketing**: Provides an extensive network for affiliate marketing with advanced reporting features.

7. Social Media Management:
– Hootsuite: Allows you to manage multiple social media accounts, schedule posts, and analyze performance.
– Buffer: Simplifies scheduling and analytics for social media campaigns.
– Sprout Social: Offers advanced social media analytics, scheduling, and engagement tools.

8. Marketing Automation:
– Marketo: Comprehensive marketing automation platform with advanced features for lead management and nurturing.
– Pardot: Salesforce’s B2B marketing automation tool with strong integration with Salesforce CRM.
– ActiveCampaign: Combines email marketing, automation, and CRM features for a holistic approach.

9. Ad Fraud Prevention:
– Adjust: Provides tools for app attribution and fraud prevention to ensure your ad spend is effectively utilized.
– Appsflyer: Offers mobile attribution and fraud prevention solutions to track and optimize your campaigns.
– Fraudlogix: Specializes in detecting and preventing ad fraud to protect your ad budgets.

10. Content Marketing:
– BuzzSumo: Helps in content research by analyzing popular content and identifying influencers.
– CoSchedule: A content marketing calendar that integrates with social media and email marketing tools.

These tools can help you effectively manage, analyze, and optimize your performance marketing efforts. The best choice depends on your specific needs, budget, and the scale of your campaigns.