Top Google Ads Interview Questions & Sample
Questions for Experienced:
1. What is the average monthly Google Ads budget (in USD) that you personally manage across all eCommerce accounts?
Please be as specific as possible (eg, $X/month across X accounts)
2. Order the following campaign types from the most important (generally) for e-commerce, to the one you’d test last (1 most important – 5 least)*
Display
Search
YouTube
Shopping
Dem Gen
Display
3. What can you do if a Search campaign is losing most impressions due to Ad Rank?
4. What is smart to do if a campaign is limited by budget and your performance is below target?
Raise your bids
Lower your bids
Add extensions
Raise your budget
5. How do you approach Merchant Center & Product Feed Optimization for a brand new client? List what you check and which Feed Optimizations you perform usually (if any)
6. How do you usually implement changes to product attributes (if you’ve ever done that)? *
7. What’s important in GMC beyond Product Feed Optimization (in bullet points)?
8. Which Networks are included in PMAX campaigns?*
Shopping
9. Can you see if PMAX is serving in a specific Display placement? If yes, how?
10. What are Merchant Promotions, and how to create them? Give at least 1 specific example.
11. What are the most common mistakes you see in e-commerce Google Ads accounts you audit or start managing?
12. What match type do you usually use when adding negative keywords?*
Phrase
Exact
Broad
13. How do you approach a prospecting Search Campaign setup (for the “average” client)?
14. What strategy would you use for a Brand Protection campaign?
Manual CPC
Maximize Conversion value
Target CPA
Maximize Conversions
Target IS
15. What are the most important things to keep in mind when testing DSA?
16. List in bullet points an example of a good account structure (which campaign types for which purpose) for an e-commerce client (one country):
17. What is your approach to work-life balance?
18. Record a quick video explaining who you are, your knowledge in the space (e.g., ecommerce/Google Ads/ etc.), and why you’re interested in working with LDX.
Please share the link to the recording below.
**Unless your answers are exceptional, applications without video will be discarded.
Questions for Fresher:
1. How do you write effective ad copy?
2. What tools do you use besides Google Ads?
3. How do you structure a Google Ads account?
4 . What bidding strategies have you used?
5. How do you lower the CPC in Google Ads?
6. What’s your process for keyword research?
7. How do you measure the success of a Google Ads campaign?
8. What are negative keywords?
9. What is Ad Rank?
10. What is Quality Score? Why is it important?
11. What types of campaigns can you run in Google Ads?
Bonus Tips for Google Ads Interview Preparation
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- ✅ Know metrics: Be confident with CTR, ROAS, CPC, Quality Score, etc.
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- ✅ Practice scenario-based questions: Like optimizing a low-performing campaign or reducing CPL.
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- ✅ Have real-life examples: Show your hands-on experience and campaign results.
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- ✅ Stay updated: Know about recent updates like Performance Max, Consent Mode, and changes in keyword match types.